Forum Posts

udit joshi
Sep 03, 2020
In Social Media Forum
For the past 2 years, my International counterpart has been losing patience on why do Indian marketing plans have integration of traditional media. In her country, the Target Consumer has gone beyond what gets printed in a press. With an abundance of innovation, Digital is the only way the brands connect with their consumers there. One of the biggest problems that PR claims to solve is, ‘brand positioning’. Constant reinforced communication of actions and words pushes the desired brand perception. In the much-romanticised PR expression it is called as ‘storytelling to the niche’ consumers through optimised media’. Can we, therefore, utilise the technological machinery to become straight forward in our approach for brands to reach their consumers faster and more accurately? Oh, of course, we can. But, will it be fruitful? Will it get our ROI? Is our audience sitting there? https://www.adgully.com/covid19-a-litmus-test-for-digital-ready-nation-92848.html
What’s the deal with PR now? content media
0
1
2
udit joshi
Sep 03, 2020
In Social Media Forum
While formats, media & language may change, the art of storytelling will always remain a PR professional’s superpower. With an abundance of innovation brought by technology, digital is the only way brands tend to tell their stories. Gauging the consumer’s psyche, the brands can become more personal and subtle in their campaigns. During the lockdown, we already have brands that are focusing on the experience brought alive by them than the products. Alcohol brands are creating entertaining experiences like Kingfisher which rolled out an Instagram campaign that promises to bring the ‘good times’. Diageo India has partnered with stand-up comic Vir Das, #SavourThePause brought on by the shutdown. Cereal brand Kellogg’s has rolled out a ‘21 day, 21 recipes’ campaign with consulting chef Ranveer Brar. Mondelez India, has leveraged its tagline for Cadbury 5Star – telling consumers to ‘Do Nothing Outside’ and tied up with stand-up comics. Panasonic rolled out a virtual photography workshop series titled #PassionNeverRests with photography experts. What do you think about PR in 2020? Let me know in the comments below
Storytelling and Innovation: Back to Basics content media
0
0
1
udit joshi
Sep 03, 2020
In Social Media Forum
Not knowing the relevant trend(s) can be devastating to a brand/category. It is getting difficult to beat the clutter to swiftly and accurately decide between the critical and non-ROI driven decisions. Imagine a company choosing unwisely on behalf of the consumer and focusing its efforts around proposing services that are popular or in vogue like the Bitcoin, Ethereum and other digital currencies as payment options, instead of the more utilitarian and humbler options. From Startups to even established brands, many companies have made serious business inaccuracies. Among the hundreds of brands that lacked clairvoyance are the popular, Kodak, BlackBerry, Forever 21, Google Pixel, Ambassador Cars, Kingfisher Airlines and more. A marketer’s superpower! Marketing Intelligence enables a brand not to err by using machine intelligence to visualize massive amounts of text-based data to make the most informed predictions and guidance. The software goes through... http://everythingexperiential.businessworld.in/article/Making-your-intuition-fool-proof-with-Marketing-Intelligence-Udit-Joshi-Integrated-Marketing-Specialist-Topline-Consulting-Group/08-07-2020-295434/ Link to the complete article ^ What do you think these brands could have done differently?
Magic in madness - Marketing Intelligence content media
0
0
7
udit joshi
Sep 02, 2020
In Social Media Forum
Perhaps one of the best competitive ad campaigns we've ever seen! What are your thoughts on it? Do you have a favourite ad?
McDonald's or Burger King? content media
0
2
33
udit joshi
Aug 25, 2020
In Social Media Forum
This is your forum post. Forums are a great way to engage your audience in all types of discussions. Post relevant information to encourage engagement and collaboration. With full freedom to edit posts and add stunning media, managing your forum has never been easier. Make sure you’re on preview mode or on your live published site to modify your forum. You can edit and add new posts, and use categories to organize them by topic. Manage categories from preview mode, and add as many as you like to get the conversation started.
0
0
3
udit joshi
Aug 25, 2020
In Social Media Forum
As the forum owner, you can assign new moderators from your live site. Having moderators is a great way to increase engagement and grow your community. There are certain actions that only forum owners and moderators are allowed to do on Wix Forum. They can block users, move posts from one category to another, and delete posts.
Suggestions for group discussions? content media
0
0
4
udit joshi
Aug 25, 2020
In Social Media Forum
Your forum comes with a Member’s Area, which site visitors can use to get to know each other and personalize their profile pages. Members can also add new posts, write comments, and like posts. When visitors sign up as members, they can join conversations, follow posts, upload media, leave comments, and be notified of any new activity in discussions they’re following. Site owners can use Wix Chat to speak to both site members and visitors directly.
0
0
5
udit joshi
Aug 25, 2020
In Social Media Forum
This is your forum post. Forums are a great way to engage your audience in all types of discussions. Post relevant information to encourage engagement and collaboration. With full freedom to edit posts and add stunning media, managing your forum has never been easier. Make sure you’re on preview mode or on your live published site to modify your forum. You can edit and add new posts, and use categories to organize them by topic. Manage categories from preview mode, and add as many as you like to get the conversation started.
Finding the right social platform for your business content media
0
0
2
 

udit joshi

Admin
More actions