While formats, media & language may change, the art of storytelling will always remain a PR professional’s superpower. With an abundance of innovation brought by technology, digital is the only way brands tend to tell their stories.
Gauging the consumer’s psyche, the brands can become more personal and subtle in their campaigns. During the lockdown, we already have brands that are focusing on the experience brought alive by them than the products.
Alcohol brands are creating entertaining experiences like Kingfisher which rolled out an Instagram campaign that promises to bring the ‘good times’.
Diageo India has partnered with stand-up comic Vir Das, #SavourThePause brought on by the shutdown.
Cereal brand Kellogg’s has rolled out a ‘21 day, 21 recipes’ campaign with consulting chef Ranveer Brar.
Mondelez India, has leveraged its tagline for Cadbury 5Star – telling consumers to ‘Do Nothing Outside’ and tied up with stand-up comics.
Panasonic rolled out a virtual photography workshop series titled #PassionNeverRests with photography experts.
What do you think about PR in 2020? Let me know in the comments below