Not knowing the relevant trend(s) can be devastating to a brand/category. It is getting difficult to beat the clutter to swiftly and accurately decide between the critical and non-ROI driven decisions. Imagine a company choosing unwisely on behalf of the consumer and focusing its efforts around proposing services that are popular or in vogue like the Bitcoin, Ethereum and other digital currencies as payment options, instead of the more utilitarian and humbler options.
From Startups to even established brands, many companies have made serious business inaccuracies. Among the hundreds of brands that lacked clairvoyance are the popular, Kodak, BlackBerry, Forever 21, Google Pixel, Ambassador Cars, Kingfisher Airlines and more.
A marketer’s superpower!
Marketing Intelligence enables a brand not to err by using machine intelligence to visualize massive amounts of text-based data to make the most informed predictions and guidance. The software goes through...
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What do you think these brands could have done differently?