At my first job, I closely observed the shift in dynamics, when the big fish enters the pond. The Ed-Tech company I worked for was funded...

What’s my Kick? Life is among those very few words which has the most number of synonyms. Among the thousands of them my favourite are -...

Brands that scale up from a noun to a verb and are a part of the everyday language, have kind of reached the peak of perfection of...

Simply put, Marketing is gaining access to the target audience’s mind-space and influencing them positively to make a brand preference....

You are in luck if you get to be a publicist for the brand you believe in. Things just become so easy and the passion is ignited...

The conventional monologue content has evolved to become a consumer engaging and interactive catalyst for growth of Startups. Bob Dylan’s...